WalmartLabs acquires shopper insight technology PunchTab

WalmartLabs acquires shopper insight technology PunchTab

Wal-Mart Stores’ technology arm, @WalmartLabs, on Tuesday said it has acquired Silicon Valley software company PunchTab, with intentions of using the company’s technology to tailor offers to its Sam’s Club shoppers.

PunchTab marks WalmartLabs’ 15th acquisition in the last four years. PunchTab, founded by Mehdi Ait Oufkir, along with five software engineers from PunchTab will join the customer acquisition and retention te

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