What Do LOHAS Shoppers Want?

LOHAS consumers, or members of the segment that leads a Lifestyle of Health and Sustainability when it comes to the foods they put in their body, the things they put on their body and what they put their body into, present a strong opportunity for retailers who are willing to cater to their demands, according to a speaker last week at the Healthy Foods International Exposition and Conference.

DALLAS — LOHAS consumers, or members of the segment that leads a “Lifestyle of Health and Sustainability” when it comes to the foods they put in their body, the things they put on their body and what they put their body into, present a strong opportunity for retailers who are willing to cater to their demands, according to a speaker here last week at the Healthy Foods International Exposition and Conference.

Maryellen Molyneaux, president of the Natural Marketing Institute, described

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