Whole Foods launches digital coupon effort

Whole Foods launches digital coupon effort

Whole Foods Market on Friday began delivering digital coupons to registered users of its mobile application — a key step as the retailer moves to pursue more effective marketing, enhance its value image and drive comparable-store sales growth across the chain.

The Austin, Texas-based retailer emailed registered members overnight with the coupons, which were loaded automatically to user’s iPhone app.

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