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Why earning loyalty isn’t just about earning points

Why earning loyalty isn’t just about earning points

Customer loyalty has become closely identified with the programs of points, coupons and discounts that fill our wallets with plastic cards. So much so, the debate over the future of these loyalty programs gets quite confused.

However, if you focus on earning loyalty, the debate becomes clearer.

Safeway’s Just For U approach combines customer data with technology to personalize the shopping experience.

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