5 Tips on Visual Merchandising

ANAHEIM, Calif. Taking his cue from the Rock Star Food theme of this year's Dairy-Deli-Bake Conference, International Dairy Deli Bakery Association President Mark Rudy listed five key elements of effective visual merchandising that will make food the real star of the store. Rudy, who is also vice president of marketing for The Hubert Co., described visual merchandising as shopping with the senses,

ANAHEIM, Calif. — Taking his cue from the “Rock Star Food” theme of this year's Dairy-Deli-Bake Conference, International Dairy Deli Bakery Association President Mark Rudy listed five key elements of effective visual merchandising that will make food the real star of the store.

Rudy, who is also vice president of marketing for The Hubert Co., described visual merchandising as “shopping with the senses,” an activity that turns “passive lookers into active, engaged buyers.”

His

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