Baking Tradition

Hispanics, as a demographic, have earned quite a reputation as discerning grocery shoppers. Having the right assortment in a store's perishables departments, and having that assortment as fresh as possible is crucial. Otherwise, these shoppers tend to head elsewhere, sometimes making two or three stops to complete a shopping list. Their buying patterns are very fragmented, noted Sidney Hopper, chief

Hispanics, as a demographic, have earned quite a reputation as discerning grocery shoppers. Having the right assortment in a store's perishables departments, and having that assortment as fresh as possible is crucial. Otherwise, these shoppers tend to head elsewhere, sometimes making two or three stops to complete a shopping list.

“Their buying patte

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