DENVER — Beef sales during 2007’s grilling season topped the previous summer’s sales by 1.5%, hitting $5.3 billion during the 17-week period from May to September 2007, according to FreshLook Marketing, which tracks sales of fresh foods at retail. What’s more, beef sales accounted for 55% of total fresh meat dollar sales, up 2% compared to the prior 17-week period, officials at National Cattlemen’s Beef Association said. During grilling season 2007, grilling cuts accounted for $3.5 billion of the $5.3 billion in total beef sales. A total of 8.7 million pounds of grilling cuts were sold, averaging $4.02 per pound. “The 2007 summer grilling season was very successful, and we have put together some new co-marketing partnerships for the 2008 campaign,” said Randy Irion, director of retail marketing for NCBA, which contracts to manage retail programs for the Beef Checkoff program.
Read More of Today's Headlines
