Children an Untapped Market for Produce: PMA

NEWARK, Del. -- Nearly two-thirds of families with children don't eat their five servings of fruits and vegetables each day, and that consumption gap represents a big opportunity for the U.S. produce industry, according to new consumer research by Opinion Dynamics, sponsored by the Produce Marketing Association here.

NEWARK, Del. -- Nearly two-thirds of families with children don‘t eat their five servings of fruits and vegetables each day, and that consumption gap represents a big opportunity for the U.S. produce industry, according to new consumer research by Opinion Dynamics, sponsored by the Produce Marketing Association here. Almost 90% of respondents said it was somewhat or very important to make produce consumption fun for kids. Over two-thirds said that cartoon characters on packag

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