Cookie Category Heats Up Supermarket Bakeries

Despite the economic uncertainty, consumers still are searching for convenience. The cookie category offers time-starved consumers an easy solution when it comes to a sweet treat or comfort food. Also, as ingredients are more closely monitored for allergy concerns, many home-baked goods are no longer allowed at school functions. This further served to boost cookies in overall sales and in contribution

Despite the economic uncertainty, consumers still are searching for convenience. The cookie category offers time-starved consumers an easy solution when it comes to a sweet treat or comfort food.

Also, as ingredients are more closely monitored for allergy concerns, many home-baked goods are no longer allowed at school functions. Thi

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