Dairy Industry Targets Hispanic Families

NEW YORK -- A milk marketing group launched a new ad campaign that encourages Hispanic mothers to make sure they offer their children three glasses of low-fat milk per day.

NEW YORK -- A milk marketing group launched a new ad campaign that encourages Hispanic mothers to make sure they offer their children three glasses of low-fat milk per day. The advertising, created by SiboneyUSA, features two 30-second spots and Hispanic actors who emphasize that low-fat milk is equal in nutritional value to whole milk. Funded by milk processors, the Washington-based Milk Processor Education Program sponsored the ads, which will air year-round in spot markets

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