Deli Study Uncovers Surprising Sources of Innovation

ANAHEIM, Calif. Consumers rank supermarkets among the least innovative retail food outlets, but it only takes a look at competing formats to change that perception, according to new research previewed at the annual International Dairy-Deli-Bakery Association show here. Jack Li, managing director of Datassential, a Los Angeles-based market research firm, said the IDDBA-funded study found that only

ANAHEIM, Calif. — Consumers rank supermarkets among the least innovative retail food outlets, but it only takes a look at competing formats to change that perception, according to new research previewed at the annual International Dairy-Deli-Bakery Association show here.

Jack Li, managing director of Datassential, a Los Angeles-based market research firm, said the IDDBA-funded study found that only 42% of consumers polled thought their favorite supermarket was on-trend. Special

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