Doughnut Sales Still Digging Holes

Doughnut sales are on the decline, while category share has increased just recently in the past year. Sales seemed to have rebounded after the low-carb craze, and the category grew until 2006. Last year, though, sales decreased by 2.5% over 2006, according to Jonna Parker, senior account manager at Perishables Group. she noted, doughnuts were still the largest category in breakfast bakery, with more

Doughnut sales are on the decline, while category share has increased just recently in the past year.

Sales seemed to have rebounded after the low-carb craze, and the category grew until 2006. Last year, though, sales decreased by 2.5% over 2006, according to Jonna Parker, senior account manager at Perishables Group.

“However,” she noted, “doughnuts were still the largest category in breakfast bakery, with more than a third of sales.

“All other breakfast bakery categor

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TAGS: Bakery Dairy