SALISBURY, N.C. — Food Lion here will start its “Got To Be NC Products” promotional campaign today as a part of its partnership with the North Carolina Department of Agriculture’s “Goodness Grows in North Carolina” program. The campaign will help build consumer awareness and loyalty to North Carolina products. The campaign will run through July 24 and will take place at all 494 Food Lion stores in North Carolina, where state products will be featured in sales fliers, in-store samples will be provided and customers can pick up a free brochure about North Carolina farmers and food companies. The brochure also contains recipes and coupons for North Carolina products. Tar Heel State Food Lion stores — now in their second year with the promotion — also will call increased attention to North Carolina products with special displays, shelf tags and signs. “Food Lion is proud to partner with North Carolina farmers and food companies in this promotion because the ‘Goodness Grows in North Carolina’ label means the product is of the highest quality,” said Jim Corby, Food Lion’s vice president of produce merchandising, in a release. “Certainly, agriculture is one of the top industries in North Carolina, and it generates billions of dollars for the state’s economy.”
Read More of Today's Headlines
