Full Circle

Full Circle

The doughnut category has cycled through its share of ups and downs in recent years, reaching new peaks of popularity with the growth of Krispy Kreme, and then stumbling badly as one of many casualties of the low-carb diet craze. More recently, though, doughnuts have found their way back to their roots as a stable, slow-growing earner for in-store bakeries, renewing their appeal as an inexpensive

The doughnut category has cycled through its share of ups and downs in recent years, reaching new peaks of popularity with the growth of Krispy Kreme, and then stumbling badly as one of many casualties of the low-carb diet craze. More recently, though, doughnuts have found their way back to their roots as a stable, slow-growing earner for in-store bakeries, renewing their appeal as an inexpensive indulgence.

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