ANY WAY IT'S SLICED, today's bread aisle is a whole new loaf.
Annual sales have risen to more than $16 billion, and by some estimates that number could reach more than $18 billion within the next four years. Manufacturers have expanded their lines to include healthful, value-added options that would've been unthinkable just a couple years ago. They're also beginning to dabble more in specialty and ethnic varieties, like pita, naan and English muffins.
There's one trend that st