Grower Launches Item Level Traceback Program

SALINAS, Calif. -- Strawberry grower Red Blossom Farms yesterday announced the launch of a system that will offer retailers and consumers access to extensive traceback information for individual clamshell containers of strawberries.

SALINAS, Calif. -- Strawberry grower Red Blossom Farms yesterday announced the launch of a system that will offer retailers and consumers access to extensive traceback information for individual clamshell containers of strawberries. Using product codes printed on each clamshell, handlers at all levels of the distribution chain -- including consumers -- can learn the city, state and ranch where the berries were picked, as well as the grower, crew name, strawberry variety and p

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