Half Baked

Half Baked

Cake sales have been mixed this past year, but some retailers are finding ways to put the category back on the rise despite a challenging environmen

It's tough to overestimate the importance of the cake category for in-store bakery departments. Not only do they account for almost 30% of most supermarket bakeries' sales, cakes are also a destination item that help draw traffic into the department when shoppers are celebrating birthdays, holidays and special events. They offer a canvas for department staff to showcase creative new ideas, and they offer a real opportunity for a bakery to set itself apart from local competitors.

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