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Hy-Vee serves up a beyond-product strategy

Hy-Vee serves up a beyond-product strategy

I recently stopped by one of Hy-Vee’s new Des Moines stores and came away impressed with how they continue to grow their business by pairing a strong focus on food with a great experience.

Burgers, beer & more

Each store had an extensive “ready to eat” offering as well as strong perishables, but more striking was how far they have moved into casual dining in their Market Grille. The hostess showed us to our booth, and we watched football on a large scr

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