IDDBA: Delis Must Focus On Meals

More than 75% of shoppers say they're eating at home more frequently than they did a year ago, but only 5% say they are buying meals from their supermarket deli, according to research presented at the International Dairy-Deli-Bakery Association's Dairy-Deli-Bake 2009 Seminar & Expo last weekend. Brian Darr, managing director of Chicago-based Datassential Research, presented a summary

ATLANTA — More than 75% of shoppers say they're eating at home more frequently than they did a year ago, but only 5% say they are buying meals from their supermarket deli, according to research presented here at the International Dairy-Deli-Bakery Association's Dairy-Deli-Bake 2009 Seminar & Expo last weekend.

Brian Darr, managing director of Chicago-based Datassential Research, presented a summary of research commissioned by IDDBA during his Sunday presentation, “The New V

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