IDDBA: Despite Concern, Consumers Not Eating Healthier

While consumers talk about eating healthy, this does not constitute a health and wellness trend, said a speaker at the opening session of the International Dairy-Deli-Bakery Association's Dairy-Deli-Bake 2007 Expo June 2-5.

ANAHEIM, Calif. -- While consumers talk about eating healthy, this does not constitute a health and wellness trend, said a speaker at the opening session of the International Dairy-Deli-Bakery Association's Dairy-Deli-Bake 2007 Expo June 2-5. Harry Balzer, vice president of Chicago-based NPD Group, said despite the fact that more people are reading nutrition labels, they are eating pretty much the same as they were a decade ago. "Health and wellness isn't a trend," Balzer said. "It's just anx

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