IDDBA's Christison Talks Trends, Predicts Changes

Food, fads, real game changers and predictions took the spotlight as Carol Christison, executive director of the International-Dairy-Deli-Bakery Association, gave her always popular state of the industry presentation here at IDDBA's Dairy-Deli-Bake 2010 this month. Certainly the economy was a game changer this year, but so were other things like social media, Christison told attendees. The

HOUSTON — Food, fads, real game changers and predictions took the spotlight as Carol Christison, executive director of the International-Dairy-Deli-Bakery Association, gave her always popular state of the industry presentation here at IDDBA's Dairy-Deli-Bake 2010 this month.

“Certainly the economy was a game changer this year, but so were other things — like social media,” Christison told attendees.

The quickness with which consumers can talk to each other via Twitter,

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