Kings' In-Store Bakeries Add Line of Kosher Items - PARSIPPANY, N.J.

Kings Super Markets has struck up a partnership with a kosher bakery to supply all its in-store bakeries with an increasing variety of kosher baked goods.

Kings Super Markets has struck up a partnership with a kosher bakery to supply all its in-store bakeries with an increasing variety of kosher baked goods. It started when Lilly‘s Bakery in the New York City borough of Brooklyn agreed to make babka from a Kings recipe, and Kings has been retailing the 24-ounce babka with success at $7.99. Now, the 26-unit supermarket chain is sourcing a dozen fresh-baked kosher items from Lilly‘s, and more will be added, said Kenneth Downey, Kings‘ bakery sale

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