Lenten Promos Get Creative

Lenten Promos Get Creative

Customers’ desire for meat-free dishes during Lent has many retailers thinking of creative new products and marketing opportunities, particularly in the seafood department.

Northgate Gonzalez Markets, an Anaheim, Calif.-based chain with a predominantly Hispanic customer base, is holding cooking classes throughout February and March centered on traditional Mexican Lenten meals, including ceviches, chiles

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