Lenten Promos Get Creative

Lenten Promos Get Creative

Customers’ desire for meat-free dishes during Lent has many retailers thinking of creative new products and marketing opportunities, particularly in the seafood department.

Northgate Gonzalez Markets, an Anaheim, Calif.-based chain with a predominantly Hispanic customer base, is holding cooking classes throughout February and March centered on traditional Mexican Lenten meals, including ceviches, chiles

Register to view the full article

test - Advanced Registered User

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish