Loblaw: Provigo shoppers buy more fresh foods, meals

Loblaw: Provigo shoppers buy more fresh foods, meals

Since Loblaw relaunched the Provigo banner in Quebec two years ago, basket share for fresh products has grown 7% to 55% on average, the retailer announced.

Ready-to-eat meals prepared by Provigo’s chefs are the category that has grown the most. Provigo has 26 chefs in stores, 19 of whom were added in the last two years.

Purchases of organic products have grown 6% each year.

Participation in in-store cul

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish