Meijer is ‘Ready’ for Millennials with new meal solutions program

Meijer is ‘Ready’ for Millennials with new meal solutions program

"The diversity on the endcaps has enabled us to kind of comingle those items and cross-merchandise. So it kind of provides that solution so the customer doesn’t have to shop all over the store; they can get it all in one place.” —RANDY STEWART, Meijer

Meijer is rethinking meal planning with a new program called Ready! For You.

Launched in August in all 213 Meijer stores, Ready! For You provides ideas for breakfast, lunch, dinner and snacks. The meals cost $12-$15 for a family of four, and ingredients are included in the retailer’s weekly sales. Customers save more by buying all the ingredients together.

“Really it’s about providing affordable meals that are quick

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