Mix-and-Match Floral

The holiday season is upon us, and special-order floral sales are on the rise at Associated Food Stores, Salt Lake City, according to floral buyer Annette Egan. Egan said that poinsettias are still the most popular holiday item in the floral department, but there are a few newer trends that customers appear to be embracing as well. For example, painted poinsettias white poinsettias sprayed with glitter

The holiday season is upon us, and special-order floral sales are on the rise at Associated Food Stores, Salt Lake City, according to floral buyer Annette Egan.

Egan said that poinsettias are still the most popular holiday item in the floral department, but there are a few newer trends that customers appear to be embracing as well.

For example, painted poinsettias — white poinsettias sprayed with glitter or floral paint — are something AFS is trying out this year. The techniqu

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TAGS: Marketing