The New Consumer: Are eating trends age-based or generationally influenced?

The New Consumer: Are eating trends age-based or generationally influenced?

This is part of a series of IdeaXchanges and other SN articles describing the Millennial Revolution's impact on the food distribution industry.  SN's The New Consumer conference in September will focus on attracting and retaining Milliennial shoppers

Sophisticated meal solutions with fresh, pre-measured ingredients and recipe cards that are conveniently merchandised and sold at a desirable price point are among the ways that retailers can win with Millennials, says Diane Tielbur, president of The NPD Group’s research food and beverage consumption practice. 

Millennials are consuming considerably more fresh foods than previous  generations did at their age.

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