No Frills Launches New Chef's Own Line

OMAHA, Neb. No Frills Supermarkets is cooking up something exciting at its second No Frills Fresh location in Elkhorn, Neb. The store itself is the first newly constructed location the 18-unit company has built in over two decades, and it is home to an ambitious new prepared-food program, branded Chef's Own. Long known for being a discounter with a focus on center store products, No Frills has been

OMAHA, Neb. — No Frills Supermarkets is cooking up something exciting at its second No Frills Fresh location in Elkhorn, Neb. The store itself is the first newly constructed location the 18-unit company has built in over two decades, and it is home to an ambitious new prepared-food program, branded “Chef's Own.”

Long known for being a discounter with a focus on center store products, No Frills has been gradually expanding its perishable offerings for years — a process that was

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