As simple as it sounds food must look appealing if retailers want customers to try a new offering

As simple as it sounds, food must look appealing if retailers want customers to try a new offering.

Overcoming diners’ aversion to new items

About 70% of restaurant diners won’t try a new menu item, according to a new report from the NPD Group.

For supermarket foodservice to overcome those odds, the steps seem simple, but many retailers don’t execute them well, according to Warren Solochek, NPD’s vice president of client development for the foodservice division.

“So maybe for a supermarket it’s advertising it in their weekly flyer. And then setting it off someplace within the case so that people can identify it

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