Package Perfect

Attractiveness and functionality are still the top concerns when selecting new packaging, but environmentally friendly options are becoming more accessible

Many supermarket prepared food departments have enjoyed a resurgence in recent years. Responding to consumer demand for inexpensive, convenient meal solutions, those departments arguably attracted shoppers away from casual dining restaurants and takeout food during the recession.

But, as the economy improves, these departments could start to feel the impact of renewed competition from restaurants in their area. It's a good time to take stock of ways a department's offering could be en

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TAGS: Marketing