Packaged Bakery: Bimbo Bakeries USA

STRENGTH OF BRAND:Acquisition of Weston Foods has significantly expanded company's portfolio and distribution reach in the U.S. TYING INTO CONSUMER TRENDS: immediately appeal to Latin American demographics; other brands such as Arnold, Oroweat and Brownberry continue to innovate with new better-for-you products. UPON COMPLETING the acquisition of the U.S. bakery businesses of Weston Foods from Toronto-based

  • STRENGTH OF BRAND:Acquisition of Weston Foods has significantly expanded company's portfolio and distribution reach in the U.S.
  • TYING INTO CONSUMER TRENDS: immediately appeal to Latin American demographics; other brands such as Arnold, Oroweat and Brownberry continue to innovate with new better-for-you products.

UPON COMPLETING the acquisition of the U.S. bakery businesses of Weston Foods from Toronto-based George Weston Ltd. last year, Bimbo Bak

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