Pie Sales Grow, Contribution Flat

Pies continue to be a popular dessert choice among Americans, particularly during the holidays. An increase in variety and selection has kept the category fresh, bringing in-store customers back for new items. Pies accounted for 13.2% of dessert supercategory sales during the 52 weeks ending Sept. 25, 2010. Nationally, pies averaged $608 per week per store, a 2.2% increase from the previous year.

Pies continue to be a popular dessert choice among Americans, particularly during the holidays. An increase in variety and selection has kept the category fresh, bringing in-store customers back for new items.

Pies accounted for 13.2% of dessert supercategory sales during the 52 weeks ending Sept. 25, 2010. Nationally, pies averaged $608 per week per store, a 2.2% increase from the previous year. Pies' contribution to the bakery department was steady, accounting for 6.2% of dollar sal

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