ldquoThe trend toward adult food in pouches is being driven by younger environmentally aware consumersrdquo mdashSCOTT OWEN PCC Natural Markets

“The trend toward adult food in pouches is being driven by younger, environmentally aware consumers.” —SCOTT OWEN, PCC Natural Markets

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Baby food sold in resealable pouches has been a hit — why not adult food in pouches?

That’s the reasoning of Scott Owen, grocery merchandiser at PCC Natural Markets, Seattle, who said he is seeing an increasing number of food items for adults become available in this format.

Single-serve pouches emerged a few years ago in the baby food category, “and now dominate it,” he said. “Young moms like the take-and-go convenience and safety of a non-breakable, usually resealable po

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