Photo courtesy of HyVee
Photo courtesy of Hy-Vee

Prepared Food Departments Upgrade Menus

Retailers are adding value to their healthy menu items in lots of ways, including underscoring freshness

Supermarkets’ prepared food departments, taking some cues from the restaurant world, are adding everything from color to flames to punch cards to ramp up the value of their healthy menu items.

Retailers and other industry sources point out, too, that consumers often equate “healthy” with “fresh,” so open preparation, customization and constant attention to keeping displays looking great have taken on new importance.

With new research out (see

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