Prepared for Growth

With rotisseries in high gear, meatballs simmering and mashed potatoes piled high, retailers are making adjustments in their prepared-food departments to suit the times, and it's paying off. In the midst of a deep recession, the market for ready-to-eat, ready-to-heat and ready-to-cook food is still heating up for many retailers. To get their share, retailers have put a new focus on their evening business

With rotisseries in high gear, meatballs simmering and mashed potatoes piled high, retailers are making adjustments in their prepared-food departments to suit the times, and it's paying off.

In the midst of a deep recession, the market for ready-to-eat, ready-to-heat and ready-to-cook food is still heating up for many re

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TAGS: Marketing