Publix Courts Hispanics With Flowers

LAKELAND, Fla. -- Publix Super Markets has introduced a uniquely packaged bouquet aimed at catching the attention of its Hispanic customers.

LAKELAND, Fla. -- Publix Super Markets has introduced a uniquely packaged bouquet aimed at catching the attention of its Hispanic customers. The medium-sized bouquets, a Publix exclusive in its market areas, are sourced pre-packaged in yellow and purple, durable sleeves that bear the message “Pura Vida,” which in Spanish means “Good Life. “ In addition to being in a prominent spot in the floral departments of all 890 of the chain's stores, the bouquets are being merchandised

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