Retailer Caters to Bereaved

Pennington Quality Market's catering business here has grown to include after-funeral gatherings as many as 10 per month and often includes meals delivered to bereaved families following the loss of a loved one. Catering is usually associated with happy occasions weddings, birthdays and bar mitzvahs but that's obviously not always the case. Indeed, more than 15% of upscale PQM's catering

PENNINGTON, N.J. — Pennington Quality Market's catering business here has grown to include after-funeral gatherings — as many as 10 per month — and often includes meals delivered to bereaved families following the loss of a loved one.

Catering is usual

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TAGS: Marketing