Sales of Prepared Foods Flatten

In response to rising prices on food, gas and other necessities, even affluent shoppers appear to be shifting their purchases from restaurants to home food preparation, according to a recent study by DSR Marketing Systems, Northbrook, Ill. The study, which compiled data gathered from Image Audit surveys conducted in affluent neighborhoods of metro Chicago and Memphis, Tenn., found that restaurant

CHICAGO — In response to rising prices on food, gas and other necessities, even affluent shoppers appear to be shifting their purchases from restaurants to home food preparation, according to a recent study by DSR Marketing Systems, Northbrook, Ill.

The study, which compiled data gathered from Image Audit surveys conducted in affluent neighborhoods of metro Chicago and Memphis, Tenn., found that restaurant purchases have declined 23% between 2007 and 2008. Supermarket prepared-

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