Shop, Eat, Learn: The future of supermarkets?

Shop, Eat, Learn: The future of supermarkets?

I was struck by this quote from the founder of Eataly, Oscar Farinetti: “The opportunity to shop, eat and learn at the same time has made customers fall in love with Eataly.”

While Eataly itself may be very upscale, placing more emphasis on eating and learning offers some significant benefits for supermarkets.

A focus on eating is, of course, a market opportunity. More food-for-now options have been added to supermarkets in recent years, although as Neil Stern recently obs

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