Shoppers Taking Charge In 2011

ANAHEIM, Calif. If anything is apparent in 2011, it's that the consumer is firmly in control. The new mantra is Engage me, or lose me. The consumer paradigm shift was the common theme that echoed throughout the annual roundup of trends and insights presented by Carol Christison, executive director of the International Dairy-Deli-Bakery Association. One of the trends threading throughout everything

ANAHEIM, Calif. — If anything is apparent in 2011, it's that the consumer is firmly in control. The new mantra is “Engage me, or lose me.” The consumer paradigm shift was the common theme that echoed throughout the annual roundup of trends and insights presented by Carol Christison, executive director of the International Dairy-Deli-Bakery Association.

“One of the trends threading throughout everything we've talked about today is how the business model has changed, and it's cha

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