On the Side

Facing a prolonged recession, many shoppers have put the brakes on their spending, focusing on necessities and eschewing luxuries. So, at first glance, it might seem unusual that refrigerated, packaged side dishes have bucked the economic trends to emerge as a robust and growing category during the past couple of years. The reasons are simple: Shoppers really are trying to cook more at home to save

Facing a prolonged recession, many shoppers have put the brakes on their spending, focusing on necessities and eschewing luxuries. So, at first glance, it might seem unusual that refrigerated, packaged side dishes have bucked the economic trends to emerge as a robust and growing category during the past couple of years.

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