Staying Ahead

Prepared food programs fared relatively well during the recession, but competition from restaurants is heating up

Since the beginning of the year, foodservice researchers have reported shifting consumer attitudes that could have an effect on prepared food sales at retail. And some analysts say that restaurants may be poised to take back lost market share now that consumers are spending a little more of their discretionary income.

“Supermarket [prepared food programs] did much better than restaurants during the recession, but now restaurants are trying to take it back with catering and easier pick

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