Study: Prepared Foods Hold Big Potential

Two recent surveys show consumers are buying more retailer-prepared food, and retailers say their sales reflect the findings. Retailers told SN that while the rest of their business may be suffering in one way or another from the faltering economy, prepared foods is a category that's holding its own. People are still time-starved, and supermarkets have a variety [of prepared foods] that is

CHICAGO — Two recent surveys show consumers are buying more retailer-prepared food, and retailers say their sales reflect the findings.

Retailers told SN that while the rest of their business may be suffering in one way or another from the faltering economy, prepared foods is a category that's holding its own.

“People are still time-starved, and supermarkets have a variety [of prepared foods] that is cost-effective,” said Mike Huegel, deli-bakery buyer at Stauffe

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