Datassential reports that 77 of shoppers have never used a supermarket catering service

Datassential reports that 77% of shoppers have never used a supermarket catering service.

Supermarkets Seize Opportunities for Catering to Customers

There’s more demand for catering, but offerings need to be forward-thinking

It’s a good time to be in the catering business. When consumers host gatherings, they don’t hesitate to use their local restaurant or supermarket to supply the food.

“Catering is very popular because this time of year consumers are entertaining at home, they’re going to parties, they’re going to potlucks and what we’ve learned over the past few years is there’s no longer any stigma associated with purchasing prepared foods,” said Melissa Wilson, principal at the research firm Tech

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TAGS: Beverage
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