Tops’ Orchard Fresh Format Will Target Foodies

“We saw this as a great opportunity to experiment with a concept that is primarily driven around fresh foods — a fresh experience — targeting that consumer that has a passion for food and a taste for excellent quality food." — Jeff Culhane, VP of perishables, Tops

ORCHARD PARK, N.Y. — Tops Friendly Markets is planning a small-format, upscale store here that will focus on fresh foods, specialty products and natural and organic offerings.

“As we looked around western New York, we saw areas like Orchard Park and other affluent areas that were underserved,” Jeff Culhane, vice president of perishables at Tops, told SN. “We saw this as a great oppo

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