United Fresh: Confusion, Sometimes Distrust Around ‘Sustainable’

DALLAS — Like “organic” and “local,” the word “sustainable” appeals to many restaurant-goers. However, the term can be difficult for people to understand, or in some cases, even accept, according to presenters here at the United Fresh Produce Show on Wednesday.

When used to describe produce on menus, the descriptor “local” draws consumers the most, but they are also drawn to organic and sustainable menu items

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