Valentine Meal Sales Disappoint Retailers

Valentine Meal Sales Disappoint Retailers

Retailers promoted fully prepared luxury dinners for two at value prices for Valentine's Day, but sales were slightly disappointing, several told SN. Meat departments, on the other hand, did better with specially priced steaks and seafood, indicating that shoppers looking to share a romantic dinner at home may have decided to prepare it themselves. The culprit may have been timing. Valentine's Day

Retailers promoted fully prepared luxury dinners for two at value prices for Valentine's Day, but sales were slightly disappointing, several told SN.

Meat departments, on the other hand, did better with specially priced steaks and se

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing