Value Fuels Grab-and-Go

During the recession, a number of retailers ramped up their prepared-food and convenience offerings as a way of appealing to consumers who have lost their enthusiasm for restaurants, according to the Food Marketing Institute's U.S. Grocery Shopper Trends 2009. For example: Supervalu rolled out a private-label line of prepared foods, frozen pizzas and other products to its nearly 2,500 stores nationwide.

During the recession, a number of retailers ramped up their prepared-food and convenience offerings as a way of appealing to consumers who have lost their enthusiasm for restaurants, according to the Food Marketing Institute's U.S. Grocery Shopper Trends 2009. For example:

  • Supervalu rolled out a private-label line of prepared foods, frozen pizzas and other products to its nearly 2,500 stores nationwide.

  • Safeway expanded its own prepared-food line to more tha

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TAGS: Center Store