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Why today’s supermarkets need to sell food-for-now as well as food-for-later

Why today’s supermarkets need to sell food-for-now as well as food-for-later

In this market, the only way to grow at more than 1% or 2% is to take business from someone else.

One area where food retailers are stealing share is from what we’ve traditionally called foodservice, i.e. the restaurant business. We see the distinction between food retail and foodservice blurring as busy, time-starved shoppers buy food-for-now and food-for-later in the same place — and the retailer

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