Alternative channels dent supermarket meat sales

Alternative channels dent supermarket meat sales

Farmers’ markets, dollar stores, farm direct and online all grew year-over-year as outlets for occasional meat purchases, according to the 2016 Power of Meat report.

While these alternative channels represent only a small percentage of total meat purchases, supermarkets have cause to worry.

“We have to keep in mind as retailers that meat is crucial to driving traffic and driving loyalty. So if we’re starting to lose a few of these occasional trips to some of these alte

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